The drinks and hospitality industries face unprecedented risk from rising global temperatures, increased water insecurity and extreme weather events. In 2021, drinks companies, including soft drinks and milk, were responsible for 4% of global CO2e emissions, and the current reduction rate of 0.7% per year is insufficient to meet net-zero targets.

We believe that genuine and authentic sustainability is the most important and interesting area of innovation for every drinks brand, bar, and restaurant around the world, and that’s why we’ve created Avallen Solutions – to share everything we’ve learned about making drinks that don’t give the planet a hangover and accelerate the critically needed change.

Avallen Solutions is our vision to empower drinks brands and hospitality businesses to reduce their impact on the environment across a variety of different areas from carbon emissions and waste reduction to packaging and training. With predictions that 95% of the world’s land could be degraded by 2050 and unsuitable for crops, the need for sustainable practices is urgent.
The simple fact is that if our industry is to thrive then we must reject business as usual thinking and adopt a long term strategy with urgency of action and work together with nature, with farmers, and with each other so we can turn the tide of destruction and protect our businesses and our future.

We’ve collaborated with some of the brilliant people we’ve met along our journey to put together a crack team dedicated to making the drinks and hospitality industries more sustainable, with experts in research, hospitality, environmental measurement, and marketing, we’re here to help revolutionise your business.”

We are offering three tailored packages to support businesses of all sizes:

1. Seed – Suitable for small businesses and startups, this cost-effective package ensures you start on the right path, setting them up for long-term success.

2. Blossom – Designed for mid-sized companies, this package helps instil good practices and culture as your business grows, enabling it to flourish and thrive.

3. Harvest – Aimed at large companies, this comprehensive package maximises positive impact, offering customised support and ongoing consultancy.

If you work for a drinks brand, bar, restaurant, or hotel then we can help you along the journey to improve your sustainability to build a more resilient business that is profitable for the long term then drop us a message as we'd love to hear from you.